Not reading, understanding or asking questions about the UFDD, franchise agreement and other legal documents

Not understanding the responsibilities of the franchisee and the obligations of the franchiser

Not seeking sound legal and financial advisors

Not verifying oral representations of the franchiser, representatives or brokers

Not contacting enough current franchisees

Not contacting closed, sold or changed franchisees and confirming reasons

Not having enough working capital

Not recognizing the need for financing

Not knowing how to make a proper loan request

Not developing true and accurate budgets/forecasts and financial statements
Not meeting the franchiser’s key management and support personnel

Not analyzing your market in advance

Not developing your marketing strategy

Not determining dollar amounts necessary to implement marketing strategy including advertising and promotional programs

Not choosing the right location